Real Strength. From Home.
Starting Now.
Everything you need to build strength, improve energy, and stay consistent — with expert coaching, live and on-demand workouts, and a method backed by decades of research. Your first 30 days are free.
A Program Built for Women in Midlife, Not Adapted for Them
Most fitness programs weren’t designed for what your body needs now. Seli Strength was. It’s a complete strength training program for women 45 and over, built around Blood Flow Restriction (BFR) training — a method that produces real strength gains with light weights, short sessions, and no joint stress.
Three strength workouts a week, about 20 minutes each, from home. Expert coaching built into every session. It fits into real life — and it works.
Why BFR Makes This Different
Blood Flow Restriction training uses snug compression bands on the arms and legs to create a powerful internal signal in your muscles — without the weight that wears joints down. Your body responds the same way it would to much heavier work. The result: real muscle growth, stronger bones, and better energy from workouts that run about 20 minutes.
It’s the same method used in physical therapy and sports medicine for decades. At Seli Strength, we've made it work for women navigating midlife.
Everything Included in Your Membership
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BFR Training Bands — Lease to Own
Premium B3 Sciences BFR bands and exercise tubing kit included with your membership.
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21-Day Intro to BFR Program
Two live coaching calls with Coach Seli and a structured plan to get you started safely and confidently.
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7+ Live Training Sessions Every Week
Train in real time with expert coaches, five days a week. All levels.
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1:1 and Group Coaching Calls
Work directly with experienced coaches for personalized feedback, goal-setting, and accountability.
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Full On-Demand Workout Library — 300+ Workouts
Choose from BFR strength training, cardio, mobility, and travel-friendly options. Available anytime, on any device.
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Weekly Workout Calendars
A clear weekly plan. Always know what to do, when, and why. No guesswork.
First 30 Days Free
Try it free for 30 days — just $18 to cover band shipping.
Your trial includes your BFR bands, an exercise tubing kit, your Intro to BFR program, and two coaching calls with Coach Seli. The program is delivered by email so you build at the right pace — progressing into the full member experience in the final days of your trial before you decide.
After your trial: $249/month for the first six months. $199/month after.
Your BFR bands are included at $50/month for six months — $300 total for bands valued at $519
Then they're yours to keep.
If you decide not to continue after your trial: Return your bands. No charge.
If you cancel after joining:
Within 2 months: return your bands or purchase them at $519
After 2 months: purchase your bands at a reduced rate of $399
After 6 months: your bands are yours — no action needed
What Our Members Say
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![A woman with blonde hair wearing sunglasses and a white shirt, holding a coffee cup, hiking on a trail in a sunny outdoor landscape with two other people in the background.]()
This program has been the best thing I have ever done for my physical and mental health, and has been the biggest ROI in fitness training I have ever experienced.
Allyn
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![A woman standing next to a colorful bicycle on a paved area outdoors, with trees and a modern building in the background.]()
I have lost 16.6 lbs and my energy is so much better. This training has changed my life!
Marine
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![Older woman exercising with dumbbells, wearing a "Cougars" shirt, in a home gym setting.]()
When I first heard about this program, I wondered if 74 years was too old. It wasn't and this program has changed my life!
Sarah H
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![Woman wearing glasses and a black jacket smiles while sitting on stairs.]()
After only 1 week I already felt much stronger. After the 4th week, I feel the muscle tone back in my legs and arms!
Julie M
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Last year I was sidelined with a debilitating injury. Yesterday, I got back from snowboarding in the Swiss Alps and the injury wasnt even part of the conversation.
Inger
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![A smiling woman with green eyes and wavy brown hair wearing a green checkered top and blue earrings, standing in front of a wooden background.]()
I've never been stronger in my life. My energy is higher and I finally lost the few extra pounds I couldn’t seem to get rid of before.
Jay
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![A woman smiling at the camera with a scenic view of green mountains and cliffs in the background, during sunset or late afternoon.]()
I feel so much better inside my own skin. I feel tighter, stronger, and have rebuilt trust with my body to support me.
Christa
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![A woman hiking on a rocky mountain trail with a large backpack, smiling at the camera, in a scenic mountain landscape with a valley and a body of water in the background.]()
I struggled to hold onto muscle mass through menopause. I was desperate to find what worked for me, I feel so lucky to have found Seli Strength.
Inger
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![Person with curly hair wearing blue sweater, standing in front of a wooden wall.]()
What I love about the Seli program is that I can get high-quality workouts with great results in just 20 minutes. And i can do it all from home!
Megan C
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![Person with gray hair wearing sunglasses, a striped shirt, and a dark jacket, posing outdoors next to green plants.]()
Ashley's positive coaching keeps me motivated to do the work and stay on track.
Lindsey M
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![Smiling woman with short dark hair wearing a black textured jacket, pearl earrings, and a pearl necklace.]()
My life is full... exercise can get sacrificed. But now I have short workouts I can do at home, anytime, that feels as good as going to the gym!
Chris M
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![A woman with short blonde hair is smiling, holding a baby in her arms. The baby is wearing a plaid shirt. Next to them is a young boy with blonde hair wearing a plaid shirt and red headphones. They are outdoors with a scenic view of trees and a city skyline in the background.]()
Coach Seli's program has been a life saver for me after my second child! I started with skepticism, but started feeling stronger in just 2 weeks!
Emily S
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![Person taking a selfie on a snowy trail surrounded by trees, wearing a knitted hat and sunglasses.]()
I'm a lifelong athlete and have never experienced such rapid strength building in such a short amount of time since trying Ashley's program.
Lauren W
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![Person with glasses and curly hair smiling, wearing a dark jacket.]()
I’ve always been active but struggled with strength training. The positive strength results of the Seli program have been immediate and profound.
Cheryl S
Before You Check Out: Find Your Band Size
Your BFR bands are sized to fit your arms and legs correctly — fit matters for both comfort and results. Select your size at checkout.
Use this guide to find your size before you click Join Now.
Book a free coaching call with Seli
She’ll walk you through the program, answer your questions, and help you figure out if this is the right fit.
What Happens After You Join
You'll hear from us right away:
A welcome email arrives with the details you need.
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Your BFR bands ship the first Tuesday after you sign up.
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While your bands are on the way, a prep week gets you ready — so you hit the ground running on day one.
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The following Monday, your 21-day intro program begins with your first BFR workout and a kickoff call with Coach Seli.
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At the end of your intro program, a one-on-one call with Coach Seli maps out what comes next.
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Additional Equipment
Your BFR bands and exercise tubing are included with your membership. To get the most out of your workouts, you’ll also want these at home:
