Seli Strength Privacy Policy

Effective Date: July 15, 2026

At Seli Strength, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you engage with our programs, services, and website.

Information We Collect

We collect the following types of information:

  • Personal Information: Name, email address, mailing address, phone number, and age (particularly if shared during onboarding).

  • Health & Fitness Data: Information shared during coaching sessions or consultations that may relate to your fitness level, injuries, or health goals.

  • Payment Information: Managed securely through Stripe; we do not store credit card details on our servers.

  • Usage Information: Includes interaction with our website, emails, workout videos, and your progress through coaching tracks.

  • Communication Data: Messages or interactions via emails.

  • For fitness professionals enrolling in the Fit Pro program: professional role, certification body, years of professional experience, primary work setting, and state of practice.

How We Collect Information

Information is collected through:

  • Our website forms (hosted by Squarespace).

  • Payment and subscription processing (via Stripe).

  • Scheduling tools (Acuity/Squarespace Scheduling).

  • Email engagement (via MailerLite).

  • Automated workflows (Zapier, Google Sheets).

  • Rewardful (for affiliate program tracking and commission management).

How We Use Your Information

Your data is used to:

  • Provide coaching programs, introductory tracks, and private consultations.

  • Process orders and deliver BFR Bands.

  • Send onboarding, guidance, and promotional emails.

  • Grant access to the Seli Strength Dashboard and video resources.

  • Facilitate supportive communication.

  • Improve and personalize our services based on user engagement.

Sharing Your Information

We do not sell your personal information. However, we do share it with trusted service providers who help us operate our business:

  • Stripe (for payments)

  • Squarespace & Acuity (for website and scheduling)

  • MailerLite (for email communication)

  • Zapier & Google Sheets (for operations automation)

Each third-party platform has its own privacy and data security policies.

Data Protection

We implement appropriate security measures including:

  • Password-protected member access to the Dashboard.

  • SSL encryption on our website.

  • Limited internal access to customer data.

While we strive to protect your data, no system can be 100% secure. Please use secure passwords and report any suspected issues.

Your Rights

Depending on your location, you may have rights to:

  • Access, correct, or delete your personal data.

  • Withdraw consent for communication.

  • Request a copy of your data.

To exercise these rights, email us at support@selistrength.com

Data Retention

We retain your personal information as long as needed to:

  • Fulfill the purposes outlined in this policy.

  • Comply with legal or accounting obligations.

  • Maintain service history and customer support records.

Cookies & Tracking

We may use cookies or similar technologies to enhance your experience. You can disable cookies in your browser settings.

California Residents — Additional Privacy Rights

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the CCPA) provides you with additional rights regarding your personal information.

You have the right to know and access what personal information we collect about you and how it is used. You have the right to request that we delete your personal information, subject to certain exceptions. You have the right to correct inaccurate information. You have the right to opt out of the sale or sharing of your personal information. Seli Strength does not sell your personal information for monetary consideration. Seli Strength does not discriminate against you for exercising your CCPA rights.

To submit a California privacy rights request, contact us at: support@selistrength.com with the subject line “California Privacy Request.” We will respond to verified requests within the time required by applicable California law.

Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted here, and significant updates will be communicated via email.

Last updated: July 15, 2026.

For questions, concerns, or privacy-related requests, contact: support@selistrength.com