Train Smart.
Age Strong.
Learn more in our: Seli Strength Muscle Made Easy Guide:
A free, science-backed guide for women over 45 who want to build muscle & boost metabolism, without lifting heavy.
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I have lost 16.6 lbs and my energy is so much better. This training has changed my life!
Marine
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This program has been the best thing I have ever done for my physical and mental health, and has been the biggest ROI in fitness training I have ever experienced.
Allyn
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Last year I was sidelined with a debilitating injury. Yesterday, I got back from snowboarding in the Swiss Alps and the injury wasnt even part of the conversation.
Inger
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After only 1 week I already felt much stronger. After the 4th week, I feel the muscle tone back in my legs and arms!
Julie M
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When I first heard about this program, I wondered if 74 years was too old. It wasn't and this program has changed my life!
Sarah H
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I've never been stronger in my life. My energy is higher and I finally lost the few extra pounds I couldn’t seem to get rid of before.
Jay
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I feel so much better inside my own skin. I feel tighter, stronger, and have rebuilt trust with my body to support me.
Christa
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I struggled to hold onto muscle mass through menopause. I was desperate to find what worked for me, I feel so lucky to have found Seli Strength.
Inger
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What I love about the Seli program is that I can get high-quality workouts with great results in just 20 minutes. And i can do it all from home!
Megan C
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Ashley's positive coaching keeps me motivated to do the work and stay on track.
Lindsey M
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My life is full... exercise can get sacrificed. But now I have short workouts I can do at home, anytime, that feels as good as going to the gym!
Chris M
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Coach Seli's program has been a life saver for me after my second child! I started with skepticism, but started feeling stronger in just 2 weeks!
Emily S
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I'm a lifelong athlete and have never experienced such rapid strength building in such a short amount of time since trying Ashley's program.
Lauren W
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I’ve always been active but struggled with strength training. The positive strength results of the Seli program have been immediate and profound.
Cheryl S
Why The Seli Strength Approach Works For Women Over 45
Our method focuses on:
Muscle stimulation over intensity
Recovery as part of progress
Joint-friendly, sustainable training
Smart tools that amplify results (like BFR)
It’s not about doing more — it’s about doing what works now
Seli Strength’s coaching program utilizes Blood Flow Restriction (BFR) training, a scientifically proven method trusted for decades in medical and physical therapy settings.
BFR training delivers better results, with short workouts and less strain on the body.
Maximize lean muscle & strength w/ low-load training
Support fat metabolism, weight loss, and healthy hormones.
Improve cardiovascular health and circulation
Reduce joint strain while maintaining strength & mobility
The Seli Strength Muscle Made Easy Guide:
Take the first step and get our simple guide for how to build muscle, boost metabolism, and feel strong in midlife and beyond, without breaking your body.
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An interview that will open your mind to the paradigm shift you need to make to build muscle in midlife - Quickly, with short workouts and light weights!
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We will break down the 5 simple things you need to prioritize in midlife to build muscle and strength.
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We will show you the exact frequency and focuses needed to make real gains. We even share a free 25 minute workout video, so you can see our method in action.
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We will break down the physiology of what is happening in your body now and what you need to do to work WITH your body and not against it.
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This assessment will help you see if this new method is right for you at this stage in your life and for your specific fitness goals.
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We will help you visualize where you want to go and how you will feel when you get there, so that you feel clear on your why and your motivation.
What You Get When You Enroll in the Seli Strength Coaching Program:
Free 30 Day BFR Foundation Program ($297 Value)
Premium B3 Sciences BFR Training Bands ($519 Value)
Kick-off and Next Steps Coaching calls ($100 Value)
4 Live Training sessions per week ($480 Value)
1:1 and Group Coaching Calls ($300 Value)
Large On Demand Workout Library (300+ Videos) ($150 Value)
Weekly Workout Calendars that Remove Guessword ($150 Value)
Exclusive Hot Topic Webinars ($50 Value)
Total Value = $2,046
Monthly Payments just $199
Want to see how it works?
Learn how Blood Flow Restriction (BFR) Training can help you build real strength safely and effectively, even with compromised joints.
FAQs
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You’ll need a full set of BFR bands and exercise tubing, which are both included in your trial setup. We’ll walk you through setup and use on Day 1—no prior experience needed. Besides that you’ll just need some light dumbbells.
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Yes. We offer a rent-to-own option for $50/month. If you continue after the trial, your payments apply toward full ownership.
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You can continue with your membership or cancel. If you cancel, you will either need to return your BFR bands (terms apply) or you can purchase them for the regular retail price . No surprise charges—everything’s explained before checkout.
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No stress. You’ll have access to on-demand videos and can catch up anytime.
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This cohort is designed for those who can do low-impact workouts from home 3x a week. If you’re dealing with active injuries or chronic pain, reach out. We’ll point you toward support options that are a better fit for your current needs.
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Three 20 - 25 minute workouts per week. That’s it. No long sessions. No gym. And we guide you every step of the way.
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It’s designed for men & women 45+. Every element is built for results, consistency, joint safety and body confidence—not burnout. This is strength training that works with your body, not against it.
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Yes—our founder Ashley has had two joint replacements herself. BFR training is clinically backed and used in rehab settings. If you have had a recent surgery, we recommend checking with your doctor before starting.
