BFR Training
For Fitness Professionals
Add blood flow restriction training to your practice. Get your clients stronger. Earn more doing it.
Here's what we're building for you.
Sign up for early access when we launch mid-July:
A generous professional discount on BFR bands — the exact bands Coach Seli uses with every client
Affiliate commissions on band purchases when your clients buy through your link
Recurring commissions when clients you refer join the Seli Strength coaching program
A free quick-start program on BFR protocols, client applications, and programming basics
Live Q&A calls and professional education with Ashley
BFR is one of the most underused tools in fitness, and one of the best-matched protocols for the clients most trainers see every day. We're building a resource for fitness professionals who want to add it to their practice, understand the science, and start seeing results with clients.
About Coach Seli
Ashley Selman, MA, CSCS, has spent more than 30 years as a strength coach, working with elite athletes including Jackie Joyner-Kersee and Brandi Chastain, collegiate programs at Stanford University and the University of Oregon, and individuals at every fitness level. She was named one of the Top 100 Trainers in the U.S. by Men's Journal and founded Evolution Trainers in Mountain View, California, voted the number one health club in Silicon Valley.
After a hip replacement at 43, Ashley spent years trying to rebuild muscle. She knew exactly what she was doing, and it wasn’t working. That’s when she discovered BFR training — a method she knew from physical therapy settings but had never applied to her own programming. The results surprised her. She regained strength she hadn’t felt in over a decade, with less pain, more durability, and better endurance. And it all came much faster than expected. In her words, “It was profound. It completely changed how I thought about training.”
She's bringing BFR education to the American Council on Exercise (ACE) and will present the course Coaching Blood Flow Restriction Strength Training: The Future of Fitness. Seli Strength is the program she built around BFR training, first for her own clients and now for the fitness professionals who want to bring it to theirs.
Get Early Access
We're launching in July. Sign up now and you'll be the first to know — with everything when we go live.
New to BFR? Start here