Meet Seli
But you can call me Coach Seli.
Hi, I’m Ashley Selman.
I’ve been a strength coach for over 30 years, working with everyone from elite athletes like Jackie Joyner-Kersee and Brandi Chastain, to collegiate programs at Stanford University and the University of Oregon, to people in midlife who simply want to feel strong, steady, and confident again.
I’m the owner and founder of Evolution Trainers in Mountain View, California—voted the number one health club in Silicon Valley—where we’ve built a reputation as one of the Bay Area’s most trusted training and wellness facilities for smart, results-driven strength coaching. I was also recognized as one of the Top 100 Trainers in the U.S. by Men’s Health.
I am now the founder of Seli Strength, a virtual strength training platform built around one simple idea:
Train smarter. Not harder.
I’m obsessed with the science of strength and longevity, but I’m even more committed to helping real people get real results—without wrecking their joints or their schedules.
In my personal time my favorite things are playing in the back yard with my 2 young boys, traveling with my wife and dancing to some good music with a cocktail and my closest friends.
Why I Started Seli Strength
The short version? I needed it.
After decades of training at a high level, I found myself dealing with injuries, chronic pain and eventually a hip replacement. I was doing all the “right” things but felt stuck, dejected and worried about my future health.
During my recovery journey, I discovered Blood Flow Restriction training (BFR), a method used in physical therapy and medical settings for decades. It allowed me to quickly rebuild all of my strength and gave me confidence in my body that I hadn't felt in 15+ years. All with just light weights, short workouts and far less joint stress.
To say I was blown away is an understatement! And what hit me the most was that for the first time in 2 decades, I wasn’t worried about my future health.
It didn’t just help me recover.
It completely changed how I thought about training as we age.
As a coach, gym owner, wife and mom of two, I don’t have time for workouts that beat me up or results that disappear. I wanted something effective, efficient, and sustainable.
So I built it.
Seli Strength is the method I use myself and coach every day. It is designed to help people, especially those in midlife and beyond, build strength, support longevity, and feel powerful in their bodies again.
Yes, it’s science backed.
Yes, it’s efficient.
And yes, it actually works.
Strong doesn’t have an age limit.
Sweaty doesn’t have to mean sore.
And feeling powerful never goes out of style.