Joint Smart.
Surprisingly Strong.
A program built by women 50+ to build strength, without breaking your body.
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![Woman wearing glasses and a black jacket smiles while sitting on stairs.]()
After only 1 week I already felt much stronger. After the 4th week, I feel the muscle tone back in my legs and arms!
Julie M
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![Person with curly hair wearing blue sweater, standing in front of a wooden wall.]()
What I love about the Seli program is that I can get high-quality workouts with great results in just 20 minutes. And i can do it all from home!
Megan C
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![Person with gray hair wearing sunglasses, a striped shirt, and a dark jacket, posing outdoors next to green plants.]()
Ashley's positive coaching keeps me motivated to do the work and stay on track.
Lindsey M
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![Smiling woman with short dark hair wearing a black textured jacket, pearl earrings, and a pearl necklace.]()
My life is full... exercise can get sacrificed. But now I have short workouts I can do at home, anytime, that feels as good as going to the gym!
Chris M
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![Older woman exercising with dumbbells, wearing a "Cougars" shirt, in a home gym setting.]()
When I first heard about this program, I wondered if 74 years was too old. It wasn't and this program has changed my life!
Sarah H
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![A woman with short blonde hair is smiling, holding a baby in her arms. The baby is wearing a plaid shirt. Next to them is a young boy with blonde hair wearing a plaid shirt and red headphones. They are outdoors with a scenic view of trees and a city skyline in the background.]()
Coach Seli's program has been a life saver for me after my second child! I started with skepticism, but started feeling stronger in just 2 weeks!
Emily S
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![Person taking a selfie on a snowy trail surrounded by trees, wearing a knitted hat and sunglasses.]()
I'm a lifelong athlete and have never experienced such rapid strength building in such a short amount of time since trying Ashley's program.
Lauren W
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![Person with glasses and curly hair smiling, wearing a dark jacket.]()
I’ve always been active but struggled with strength training. The positive strength results of the Seli program have been immediate and profound.
Cheryl S
Our Promise: Life-Changing Strength Transformations.
What if you could gain lean muscle in 30 days without heavy lifting or joint strain?
Join our first of a kind BFR coaching club and we will show you how, step by step.
Seli Strength’s coaching program utilizes Blood Flow Restriction (BFR) training, a scientifically proven method trusted for decades in medical and physical therapy settings.
Maximize lean muscle & strength w/ low-load training
Improve circulation, cardiovascular health and V02 Max
Reduce joint strain while maintaining strength & mobility
Support fat metabolism, weight loss, and healthy hormones.
Unlike traditional strength training workouts, BFR training benefits users by delivering faster results with less strain on the body—helping you train smarter, not harder.
Want to see how it works?
Learn how Blood Flow Restriction (BFR) Training can help you build real strength safely and effectively, even with compromised joints.
Seli Strength Coaching Program: At-Home Coaching That Delivers
Seli Strength is more than just a streaming service — it’s a personal training program designed for real results.
Take a look behind the scenes…
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20-25 min strength workouts, just 2-3x/week that deliver real results. Ca be done live on Zoom or with On-Demand videos.
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Specific BFR programming each week to take out the guesswork and optimize your results.
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Connect with Coach Seli and her expert coaches for goal setting, personalized guidance, and accountability.
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Access a growing library of 100’s of on-demand BFR workouts, expert discussions, and monthly Hot Topic webinars covering training, recovery, and performance.
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Exclusive monthly webinars with health and fitness experts on exciting and relevant topics.
For Women 50+ Who Want Pain-Free Progress, Without Long Workouts or Heavy Lifts.
Free 30-Day Strength Plan
BFR training is science-backed and trusted by 20,000+ women over 50
Just 20-minute home workouts, 3x/week
No heavy weights, proven safe for joints
A clear plan, even if you’ve been inconsistent
Tailored for your energy, your schedule
Guidance from expert coaches featured in Authority magazine
Includes a set of premium B3 Sciences BFR Bands that you can use for the trial
